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Using iGUIDE for Real Estate

Updated

Overview

The iGUIDE platform helps real estate professionals market properties more effectively by combining immersive visuals, accurate measurements and powerful marketing tools. Each iGUIDE delivers everything an agent needs to list quickly and present a rich, informative experience to buyers — from 3D virtual tours and detailed floor plans to laser-accurate room measurements.

This article outlines what iGUIDE includes, the benefits for agents and photographers, the packages available for real estate and important notes about how the platform behaves online.

In This Article

How to Use iGUIDE for Real Estate 

The iGUIDE platform offers a comprehensive real estate marketing system that includes immersive 3D virtual tours, detailed floor plans and laser-accurate measurements. It allows agents to list properties quickly and effectively while giving buyers a rich, informative experience.

Each iGUIDE includes the following marketing assets:

  1. Professional photos
  2. Immersive 3D virtual tours
  3. Detailed floor plans
  4. Laser-accurate room measurements
  5. Reliable square footage calculations
  6. Neighborhood information
  7. Easy-to-embed tools for websites and social media

Use Cases for Real Estate Agents

iGUIDE provides agents with tools that speed up listings and improve marketing impact:

  1. Faster listings — properties can be listed the day after the photo shoot
  2. Client acquisition — win more listings by showcasing advanced marketing tools
  3. Compliance — ANSI-Z765-2021 compliant measurements meet Fannie Mae appraisal requirements
  4. Convenience — 24/7 virtual open houses reduce unnecessary in-person visits
  5. Analytics — track marketing performance and viewer engagement

Use Cases for Photographers

iGUIDE helps photographers expand their service offerings and deliver more value to agent clients:

  1. Business expansion — offer more than just photos by including 3D tours, floor plans and measurements
  2. Efficiency — simplify production and deliver complete marketing packages quickly
  3. Professional tools — use the iGUIDE camera system to capture and process data
  4. Client value — help agents save time and money with bundled services
  5. Branding opportunities — co-brand iGUIDEs with your logo and contact info
  6. Training and support — access resources and technical help to succeed with iGUIDE

iGUIDE Packages for Real Estate

The following iGUIDE packages are best suited for real estate use:

  1. iGUIDE Standard
  2. iGUIDE Premium
  3. iGUIDE Photos
  4. iGUIDE Instant (US Only)

Important Notes 

Keep these points in mind when using iGUIDE for real estate:

  1. The Default View uses a unique URL that includes the property address
  2. The Default View is public and is indexed by search engines, so the 3D tour link may appear in search results when someone searches the address
  3. The Default View is discoverable on the iGUIDE Map
  4. RMS is the measurement standard used for Canada and other areas
  5. ANSI is the measurement standard used for the United States
  6. iGUIDE requires a compatible camera system for data capture
  7. Processing times may vary depending on the volume of data and service level
  8. Internet access is required to view and share iGUIDEs

Frequently Asked Questions

Q: Can I customize the branding on my iGUIDEs?
A: Yes, agents and photographers can add logos and contact information. 

Q: How quickly can I list a property after a shoot?
A: Typically, the next day—once the iGUIDE is processed and published. This is dependent on property size, and package selected- See iGUIDE Delivery Time Estimates for more information

Q: Are iGUIDEs mobile-friendly?
A: Yes, they are fully responsive and viewable on mobile devices.  

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